I MADE THIS

An Original Series for Square

As an entrepreneur, there is more to a business than just running it – it’s also a way to express yourself and what you value. I worked with Square and Even/Odd to create I Made This, an Original Series about bold entrepreneurs sharing their story, experience, and insights to becoming a successful entrepreneur while staying true to who they are and their community.

To kick off Season 1, we followed Scarr Pimentel, the owner of Scarr’s Pizza located in New York City’s Lower East Side. Scarr’s has emerged as an iconic establishment with a cult following for its Pizza that balances both tradition and innovation.

Episode 1 - Origins of a Slice Shop

Episode 2 - Can Pizza Be Good For You?

Episode 3 - Pizza Turf War: Can Rivals Be Friends?

Episode 4 - How To Leave Your Day Job

Episode 5 - The Do’s and Dont’s of Self-Promotion

Client Square

Production Company Even/Odd
Executive Producers Malcolm Pullinger & Mohammad Gorjestani

Director Amar Chebib
Producer Ben Nabors
Cinematography Eric Teti
Editors Steven Dupre & Jocelyne Chaput