TRADEPOINT ATLANTIC

A Branded Documentary for Bank of America

Bethlehem Steel used to be one of the largest steel plants in the world and was a cultural symbol of America. After 30 years of decay, the mill finally shut down and shattered the dreams and livelihoods of thousands of families.

After acquiring the former mill, Tradepoint Atlantic is charting new territory by repositioning the site into the largest global logistics hub on the East Coast. Bank of America Merrill Lynch, a lending partner of Tradepoint, asked us to tell the story of this promising new enterprise through the eyes of the community it is impacting.

These are director's cuts and not the official versions released by Bank of America Merrill Lynch.

Agency Super Union
Executive Creative Director Jamie Ambler
Creative Director Sheralyn Silverstein
Agency Producer LauRenn Reed

Production Company Even/Odd Films
Executive Producer Mohammad Gorjestani
Supervising Producer Taylor Feltner

Director & Editor Amar Chebib
Cinematographer  Justin Kane
Sound Design & Mixing Coastal Audio
Colour David Tomiak (Silver Lining Post)